Snapple: Teacision

Snapple set out to give people a break from a hectic 2016 presidential election season by creating content pieces in which Michael Rapaport encouraged people to discuss anything but politics—and by offering online tools to change the political conversation.

HEADLINE HACKER:
Political conversations were flooding every corner of the Internet causing some headaches and irritations. We eased that tension by creating a Chrome extension that replaced political words with silly ones. Headline zaniness ensued.

CREATE-A-CAMPAIGN:
Many people thought they would’ve made a better presidential candidate, and Michael Rapaport agreed. So we encouraged people to take a break from watching the candidates campaigns to create their own political ad. 

Our Create-A-Campaign online tool will create a personalized political ad by asking you some brief questions. Once you're done,
you upload your presidential face and watch your very own political campaign. 

CD: Brian Linder
AD: Myself | Nick Denman
Writer: Maddie McDowell
Director: Ben Berman
Agency Digital Producer: Corey Austin