Snapple: Oh Say Can You Tea!

To launch Snapple’s summer LTO, “Oh Say Can You Tea!”, we got some inspiration from a Snapple Real Fact: An eagle’s eyesight is eight times more powerful than that of the average human. So we challenged Snapple’s Facebook followers to an eagle staring contest. 

The result: By creating a 15-second looping GIF in which the eagle never blinks, Facebook users stared for an average of one minute and nineteen seconds. The video garnered 1 million views and some sore eyeballs.

CD: Brian Linder
AD: Myself
Post Production: Steven Rice